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Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. "Lead with a Story" contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: define culture and values; engender creativity and innovation; foster collaboration and build relationships; provide coaching and feedback; lead change; and more. Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.

When people adopt a new diet for health or personal reasons, it's the parties, holidays, and events with strong food traditions they worry about most. In "Celebrations," Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire download epub best-selling author Danielle Walker provides recipes and menus for twelve special occasions, from a child's birthday party and baby shower, to a backyard barbeque, romantic Valentine's Day dinner for two, and even a Halloween party. Of course, Thanksgiving, Christmas dinner, New Year's Eve party, and Easter/Passover brunch are also covered--along with suggestions for beverages and cocktails and the all-important desserts. Nearly every recipe is photographed, and food and party images shot on location provide beautiful and creative entertaining ideas. Delicious and easy-to-prepare dishes encourage the whole family to get into the kitchen and create lasting memories--no matter what the occasion.

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Author: Paul Smith
Number of Pages: 288 pages
Published Date: 08 Oct 2012
Publisher: Amacom
Publication Country: New York, United States
Language: English
ISBN: 9780814420300
Download Link: Click Here
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